Business Analyst Expert has end to end responsibility for the development, management, harmonization and phasing out of commercial products, services, channel formulas and processes within one or more segments and is familiar with the relationship between these aspects, with a view to achieving an optimum customer experience.
This concerns a broad specialism regarding the product, channel or market with responsibility for the squad's activities. The Customer Journey expert works in a squad within Mashreqs Digital Studio. Works together with other experts to achieve the squad's mission. Has expertise in the areas of marketing, product management, channel and process optimization. Can fulfil the role of Product Owner within a squad, what is achieved within a squad and what are the priorities used. Each squad has a single product owner. A product owner works according to their own expertise (job role) for around 90% of the time and performs the product owner role during the remaining time. Works closely with Product Owner and acts as a Business Analyst cum Proxy Product owner to build the features in Internal App for Corporate Relationship Managers
Stand in for Product Owner and help with grooming stories, help drive adoption with RMs and work with UAT coordinators to obtain RM feedback and prioritize the backlog.
Applies profound product/ service knowledge to develop and maintain an attractive and compliant value proposition and delivery excellence for customers.
Develops, manages, harmonizes and phases out the customer processes of products and services, as well as everyday customer sales.
Deals with the most urgent incidents and improvement needs.
Proposes and implements structural improvements to work processes, following improvement needs flagged up from within the touch point.
Uses his/her technical expertise and experience to contribute to all sprint events (planning, refinements, retrospectives, demos)
About Virtusa
Teamwork, quality of life, professional and personal development: values that Virtusa is proud to embody. When you join us, you join a team of 30,000 people globally that cares about your growth — one that seeks to provide you with exciting projects, opportunities and work with state of the art technologies throughout your career with us.
Great minds, great potential: it all comes together at Virtusa. We value collaboration and the team environment of our company, and seek to provide great minds with a dynamic place to nurture new ideas and foster excellence.
Virtusa was founded on principles of equal opportunity for all, and so does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.
