ICET, Inc. is seeking a detail-oriented and strategic Marketing Analyst to join our dynamic team in a fast-paced environment. As a Marketing Analyst, you will play a pivotal role in driving the success of our marketing initiatives by leveraging data analytics to uncover customer insights, market trends, and campaign performance metrics. Your analytical expertise will help inform our marketing strategies and optimize our approach to enhance brand visibility and customer engagement. You will collaborate closely with cross-functional teams, including sales, product development, and digital marketing, to ensure alignment on business objectives and to develop targeted marketing programs. In this role, you will utilize advanced analytical tools and methodologies to evaluate the effectiveness of marketing campaigns and communicate actionable insights to stakeholders. Your contributions will directly impact how we engage with our customers and drive business growth. If you are passionate about data-driven marketing and have a knack for interpreting complex datasets to inform strategic decisions, we want to hear from you! Join us at ICET, Inc. and be part of a team that values innovation, creativity, and forward-thinking approaches to marketing. Your analysis will not only guide our marketing decisions but will also shape the future direction of our company.
Responsibilities
- Conduct market research to identify customer needs and market trends.
- Analyze the performance of marketing campaigns and provide actionable insights for improvement.
- Develop monthly and quarterly reports on marketing metrics and KPIs.
- Collaborate with sales and product teams to align marketing strategies with business goals.
- Utilize web analytics tools to monitor and evaluate website traffic and user behavior.
- Perform competitive analysis to inform pricing and positioning strategies.
- Assist in the development and implementation of marketing strategies and promotional programs.
- Bachelor’s degree in Marketing, Business, Statistics, or a related field.
- Proven experience in data analysis, preferably in a marketing context.
- Proficiency in data analytics tools and software such as Google Analytics, Excel, or similar tools.
- Strong analytical and problem-solving skills with attention to detail.
- Excellent communication skills, both written and verbal.
- Ability to work collaboratively in a team environment and manage multiple projects.
- Knowledge of digital marketing channels and techniques is a plus.
